We Live in a Social Media World
Sterk artikel op Mashable over het (toekomstige) gebruik van Social Media door CEOs.
Let us pause and reflect on the fact online users spend 22.7% of their time on social networking sites. That’s twice as much time as we spend on any other online activity. Consider where people are getting their newstoday. More and more, it’s not through direct sources like USA Today, The New York Times, or TV broadcasts, but through social networks.
Plus, industry is social. In the future, every company, no matter how small or how big, will be influenced and impacted by social media internally or externally. In the entertainment industry, for instance, social media has the potential to significantly bump up live television viewing audiences. Network executives such as Greg Goldman, formerly an executive director at ABC and now CCO at Philo, are nearly certain it’s happening now and will become more obvious with time.
Take what you know about the world today and then ask yourself, can a CEO remain relevant if they’re not versed in the new language of the people they serve?
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[Frank Chimero]](http://30.media.tumblr.com/tumblr_l7b4acRi1F1qz5dklo1_500.jpg)
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